I think it was exclusively aimed at teenage girls, much like Virginia Slims, Daisy shavers, and wine coolers.
I totally had the Daisy shavers too. Well, and the Virginia Slims a few times. This old neighbor girl, who just found me on Facebook, told me we used to smoke them until the "Virginia Slims" part burned down to the word "Virgin" and that totally sounds like something I would have done, even though I don't remember it.
Anyway, there was nothing I wanted quite so much as Tickle deodorant, if you exclude Barry Gibb. Aren't advertisers evil? There was no reason that Tickle was any different from the Mum or Old Spice or Sure or whatever my poor mother wanted to buy at the store, but I NEEDED the Tickle. See that polka-dotted container, there? It also slid off, so you could just use the slim inside part. What a bonus!
If anyone can remember the individual scents, I will love you forever, because I know I ended up getting the green one, which was kind of herb-y, but I do not know what the others were. One assumes blue is unscented. When did advertisers decide blue doesn't smell like anything? Do you think the orange was citrus-y? It was the '70s. We loved us the citrus scents in the '70s.
What ridiculous, unnecessary things did you need, thanks to advertisers?
I will sign off now, as I must shower and get to my job at an advertising department.